Starting a podcast requires a lot of hard work and there are some necessary steps that must be taken to ensure it’s success. Promotion, set up and conception all plays an important role in a podcast getting started off right. Podcasts are even more intimate than radio and allows listeners to re-listen to what’s said whenever they want.
If your podcast happens to be one of many in the same category, you should think of ways to differentiate yours from the rest; Choosing a sub-niche is one way to do that, which will allow your podcast to reach a more targeted audience. Whichever category and sub-category that’s chosen for your podcast, it should be something that everyone who’s involved should be passionate about; This will ensure that you can fill a 30 to 60 minute long podcast while thinking off the top of your head without any notes or preparation beforehand if you had to.
When it comes to actually branding your podcast to the public, you’ll want to make sure that it’s both interesting and memorable to your targeted audience so that it speaks to them. The name of the podcast should be more descriptive than it is overly creative or abstract. The kind of name you’ll want is something that jumps out and grabs the attention of potential listeners. Podcasts are typically searched for on iTunes and Google, so incorporating a keyword or several of them into the title of the podcast is a good idea; You’ll want your podcast’s name, and its logo, to stand out in search results.
After your podcast has made it’s debut, growing its audience should always be a priority as there’s always more room for growth. Your podcast should have a solid website that’s professional, clean, and simple in appearance with its focus entirely on the podcast. You should keep an eye on your podcast’s analytics. There should be a community built around the podcast; This can be done by encouraging your listeners to participate in a live chat, give feedback, and even answer short surveys and polls. When you ask your audience what they find most interesting about your podcast or what they’d like to hear more of, you’ll have a better understanding of which direction to take your podcast in.
Social media integration also plays a key role in the success of a podcast. Social media can help spread the word about your podcast, getting it around much quicker, which can grow your audience even further. You’ll also want to encourage your listeners to review your podcast and leave their rating of it, which can boost its ratings within the directory if it’s on iTunes and promote other podcast listeners to check it out.